Search engine optimisation, abbreviated to SEO, is the process of improving the search engine results of a website or webpage. There are many different techniques companies use to increase their search engine results, because studies have proven that the higher ranked websites tend to have more visitors. Before search engines had become quite as advanced as they are, potential customers might have searched through several pages of search engine results. However, this is no longer the case. Customers tend to click only on results on the first page. Getting your website or webpage onto the first page of search results is absolutely essential to increasing your customer base.
What To Look For In An SEO Company
When you are looking for an SEO organisation such as Flare, you should consider a few things. You should consider where they are located. You want them to be in a hub of business and trade such as Dubai. If you find an SEO company in Dubai, you can trust that they will be well versed in the business world.
You should also look for a company that uses white hat SEO techniques as opposed to black hat tactics.
White Hat Vs. Black Hat
Search engine optimisation comes in two basic and broad categories: white hat and black hat. White hat techniques are those that search engines consider good tactics for creating a successful website. Black hat techniques are those that search engines consider disreputable tactics for increasing search engine rankings. Black hat tactics tend to result in high search rankings, but this is very fleeting because search engines tend to ban companies as soon as their tactics are discovered. These can be temporary bans or permanent, depending on the severity of the offense.
Typically, a tactic is considered white hat if it follows a search engine’s regulations and does not involve deception. Mostly, it involves being sure that when a search engine indexes content, it is the same content that someone visiting the website will see. Typically, this is thought of as creating content for someone visiting the website as opposed to content for a search engine. That content is then optimised for being found by a search engine.
Black hat SEO is a set of techniques that attempt to trick search engines. They are typically thought of as techniques that deceive the search engine or the user. One such technique involves using hidden text. This text can be the same colour as the background, positioned off the screen, or in an invisible division. Either way, the technique then involves using a series of keywords repeatedly. Another method, cloaking, involves providing a different page depending on whether a search engine accesses a page or an actual human.
Black hat tactics tend to be very productive, which is why they are employed. However, since they do not actually improve a user’s experience, search engines tend to ban any website they find violating their terms. That is why they are only temporarily effective and could result in a net loss of customers and visibility. It is best to stick to white hat SEO.