In order to attract the visitors and convince them with strong call to action so one can buy a product or service, a landing page generator connects a marketing message with the functionality of a website. In essence to make first impression among the potential customers, landing page is a medium to overcome the market challenges and stay ahead of competition for the modern businesses. Some old sayings are really true, first impression is last impression and one gets just one chance in order to do that.
Here are some Steps to meet the expectations of Today’s customers with Landing Page Optimization.
Check Out the Page to Find Out Interruptions, if any
As per the modern rule of thumb, users can easily access a landing page by having Pentium I-586 processor and dial-up connection. But you should assure by loading your landing page and its appearance in all of your browsers. Make sure the flash and video on your landing page are not distracting visitors.
Be Sure to Have Eye-Catching Headline
A headline is not always perfect and there is no lack of imperfect ones. It is the headline makes the visitors engaged with your landing page generator or skip away from the page. Hence, headline should be compelling for the visitors so that they can continue reading. Unlike conventional navigation on a website, navigation on a landing page is something different because it is required to be attractive enough to engage the visitors.
Avoid Unnecessary Data
In modern era, irrationally lengthy and improperly designed landing pages are also found. Rather than improving its length unnecessarily, you should optimize your landing page by keeping the interest of web users in mind. Be sure to add only necessary information and avoid unwanted detailing. In order to improve the form, do these things –
a. Enable switching between fields.b. Be sure to make auto-populated fields wherever possible.
Determine the Requirement of White Space
Some studies have proved that white place plays a vital role to highlight important messages and enhance user experience. Landing page also deserves white space. For doing this, you have to every aspect of the page so that you can easily improve the conversion rate. Remove white space where it is not needed around the message.
Add a Link to Privacy Policy and Involve Some Testimonials
You can easily create trust and a sense of loyalty among the customers by adding privacy policy and testimonials of your business. You may don’t want to make deal with an e-commerce site that lacks in these two things. If your company is award-winning or recognized by reputable organizations or government agencies, then you must improve your business validation by highlighting them.
It Should Be Easy to Read
On your landing page, try to make colorful and bigger buttons and they should be found in every page fold. Take baby steps to know about the perfect size and color of buttons and check out the things one-by-one.
Analyze the Loading Time
Web pages barely get proper conversion if they take longer time for getting loaded in full. Due to increased loading time, websites also suffer from Google quality score issues and poor user experience. So, you have to make sure landing page takes not more than 7 seconds for loading in order to keep visitors engaged. So that is the best use of landing page optimization.
Author Bio: This article is written by Alice Aires who is SEO enthusiast and a professional writer. In this post, she is giving you some tips about how to get effective returns on your efforts of launching a landing page on the web.