Facebook is not just a site that you visit to keep in touch with your friends. If you own or manage a business, you can also use the social networking site to grow your company. You can use Facebook to reduce your operational expenses and to boost your sales. Below are some ideas on how you can use Facebook to boost your company’s growth:
Use Facebook to Create Awareness about Your Products and Services
Consumers tend to stand by brands that they are familiar with so to get people to patronize your business, you have to spread word about your products and services. You traditionally do this by paying for advertisements so your target customers get to know about your brand. Marketing through advertisements, however, can be very expensive because print and broadcast media typically charge an arm and a leg for their ad slots. Unless you have sufficient budget to spend on this marketing method, you need to find alternative ways to create awareness about your brand. With millions of active users worldwide, Facebook is the perfect venue for promoting your business effectively and at a lower cost. You do not even have to spend money so you can set up a fan page that you can use to post images and descriptions of the goods that you sell. You can use Facebook to post information about your products that can get people to patronize your brand. If you sell cloth diapers for babies, for instance, you can use Facebook to tell your target customers the benefits of using cloth diapers over disposable diapers. Cloth diapers, for example, do not have harsh chemicals that can potentially irritate their baby’s skin. You may also share updates that tell your customers that your company uses only the highest quality materials for your diaper products that are guaranteed safe for their baby’s very sensitive skin. If you sell clothes and accessories, you may also use Facebook to post images of your products. People who see these images and like your products’ design will probably want to buy from you.
Use Facebook to Improve Your Customer Service
Customers prefer to do business with companies that provide quality and reliable customer services. You win loyal customers and encourage repeat business if you provide exceptional customer support services. Subscribing to RingCentral’s business phone systems can help you provide timely and reliable phone based customer service but if you want to give options to your customers, you might want to tap on Facebook as well. With Facebook, your customers can send you a private message or post comments on your wall if they have inquiries. Contacting you through your brand’s Facebook fan page allows your customers to save money they would otherwise spend on call charges. Make sure that you provide prompt response to messages and inquiries that are posted on your Facebook wall.
Use Facebook to Establish Your Reputation
A lot of people do some research before availing of particular products or services. People who are planning to hire a professional photographer for a special event, for example, would compare photography studios by looking up for reviews and feedback before making their choice. Establishing your company as a business that provides quality products and services therefore helps in boosting your company’s growth and tapping on Facebook can help you achieve this. Encourage your satisfied customers to post their feedbacks on your wall so potential customers will feel confident to do business with you. The more positive feedbacks posted on your wall, the more likely you can get people to avail of your products or services.
