If you are a local business, you can definitely benefit from some local SEO marketing tips. People who are searching for local businesses tend to be very proactive about their searches; in fact, an incredible 50 per cent of people who searched for something local on Google visited their chosen business on the very same day!
This is great news for local businesses, as it means they can use local SEO to increase their outreach, customer base and sales. This makes it much easier for the company to grow – but how do you do it?
Here are three local SEO marketing tips that can benefit local businesses.
Encourage reviews
If you are a local business, reviews can vastly improve your customer engagement. According to Peaky Digital, reviews from customers are a proven way to drive up sales. The majority of customers will look for a positive review before making a purchase.
If you do not have many reviews and want more, be proactive by actively encouraging your customers to leave reviews. Offer customers a freebie if they leave a review, or send out a note with your products asking customers to give you a review.
It is also important to make sure it is easy for the customers to leave reviews; if it is difficult, many will give up before leaving a review.
Link to relevant people
Improve your online presence by linking to other people in the industry, such as other companies that you regularly deal with. This is even more beneficial if they are local, as it will establish a stronger online presence within local search results.
If you are looking for a professional company to help with local SEO in Dublin, check out agencies such as http://www.rycomarketing.ie/.
Don’t forget about Google Places
If you are a local business, you should definitely be registered on Google Places, although you will need a physical address to do this. Registering on Google Places means that your business is more likely to show up if local people search for the right keywords; therefore, include as many geo-targeted keywords in your listing as possible.
You should also include your business on any other reputable online local directories that you can find, as you never know which will lead your next customer to your business!
