Every online business wants to earn more profit from its online store, and for this it performs every possible effort to convert its visitors into customers. There can be many reasons for customers to abandon their shopping carts. It may be the reason that customers visit online store merely for research and do not really have an intention to finish the transaction. There might also be some issues that hinder them from completing the purchase including hidden or high shipping costs, poor user interface, or a lengthy checkout process. Another important issue that hinders customers to purchase from online store is ‘Security’. In this article, I have shared some effective guidelines that make your online store safe.
Transaction integrity is the foremost consideration for the security of online stores. While submitting the credit card details, a SSL digital certificate should be installed in order to provide an encryption mechanism for the authentication of credit card details. These certificates can be purchased through the hosting company and should be integrated with the shopping cart.
The online payment gateway must be checked for the integrity. The developer who is responsible for the website development will need to follow all the guidelines provided by the gateway provider. It is important for the e-commerce security, and developers need to be made aware of this documentation during their project build.
The server that stores the details of credit card from the online transactions must be subjected to the security checks. It is to prevent outside intrusion and the outright theft of the details of credit card. The masking of port access, adequate firewall protection, and procedural checks should be undertaken in order to ensure the database is not prone to the outside penetration. With skilled professionals, Information security companies in UAE plays important role in securing these important data.
The front end of the website should be subjected to the security checks. It involves taking sufficient precaution so as to ensure that the code structure of the website is not vulnerable to the code injection. Websites that use SQL databases are frequently targeted with the ‘SQL injection’ which can compromise website and database integrity. Web developers should have guidelines as part of the development plan in order to check that system testing takes place.
The privacy policy statement on the website provides an indication to potential customers that personal details are taken seriously. It should state the security policy of companies with regard to handling online transactions, using and storing credit card and email details.
Using web application security services should also be considered by the online businesses. This is a proactive service that scans for network vulnerabilities and immediate notification is provided for the areas that require immediate attention.
An online business should consider all of the above mentioned points as part of its e-commerce security initiatives. An active security policy is quite important for maintaining the customers’ confidence and protecting valuable transmitted and stored data.
