Search Engine Optimization is an essential but complex process. There is perplexing information surrounding this process which makes it difficult to do it on your own. This is the reason why businesses need to hire professionals to do this for them. But, how do you decide which SEO company is the best?
Hiring the right SEO company is a complicated and tedious process and one is bound to make mistakes while doing so. But one needs to be prudent while hiring them since it is the matter of reputation management too. Here is a list of the major mistakes that people make when choosing a top SEO service company for their business:
Using Google as a filter
A common mistake that people make is, relying on Google. The fact of the matter is, there are many companies that do Online Reputation Management for themselves and feature high on ranking sites. But they don’t necessarily provide good services. The very best SEO companies might not feature in these sites but can have a very good track record.
These companies have many clients and market themselves through the word of the mouth. They have good client retention too which is why they are always loaded with work which is also the reason why they can’t optimize their own website.
If you search “Top SEO list” or “best SEO list” it will show up some of the websites that have made the list. Whatever you do, don’t believe on the list! The list doesn’t make any sense since most of these websites have no credibility at all. Moreover, the list is full of those SEO companies who have bought the rank themselves. They do this because they don’t have the clients and use these kinds of tactics to promote themselves.
Of course, there are a few good websites that are trustworthy such as moz.com. But for a layman, it is difficult to make a distinction. Hence, just play safe and ignore the lists.
Believing on some “Secret Ingredient”
When you contact SEO companies, many would say they have some secret techniques which they cannot disclose. Stay away from these SEO companies. There is no secret in SEO services and if the company says there exists, it is a clear sigh that it is trying to dupe you.
The methods of white-hat SEOs are very clean and straightforward. No one in the SEO industry has developed a proprietary process. If a company tells you about some secret, red flag the company.
A good SEO company like Blurbpoint will explain you their strategy and give you all the information you need regarding the SEO techniques they use. A reputed SEO company will never hide anything from you.
Not checking their clients and strategy
A big mistake that you can make while hiring an SEO is, just believing on the information they provide you and not checking the major clients they have. SEO companies can do a great deal of damage to your website which can lead to consequences like a complete wipe put off the Google search result.
There are Google algorithm penalties like Penguin and Panda. You can attract these penalties if your method of SEO is generating low-quality contents and spammy contents.
Take the list of their existing clients and see how well they perform on the search results page. Decide whether you want to hire the company according to the performance of their clients.
Conclusion: Selection of an SEO company can make a huge difference to your marketing strategies and online reputation. It is thus advised to be extra careful while choosing them and avoid the above mistakes.
