When creating websites for business, it’s important to make sure that the websites contribute to the success of the business. These are not just put up online for the sake of putting them up online. They play an important role especially in establishing an online presence. It helps to incorporate tricks and trends that make websites more effective in promoting businesses online. This is something many web design companies worldwide are aware of. Web designers such as https://xist2.com offer design strategies that go beyond the aesthetics.
Parallax Scrolling
Parallax scrolling is characterised by an uneven scrolling effect. Basically, what happens is that you can scroll through different sections of a page without scrolling down the entire page. This trick is said to be designed to combat the perceived “laziness” of website visitors. With it, specific content can be prioritised and be made more easily accessible to visitors. At the same time, it allows certain sections to remain on the visible portion of a page while the visitor is scrolling through the contents in another section.
This can be a great strategy for online stores. With parallax scrolling, potential buyers can do a search in one section and scroll through the results while the section that shows slideshows for promos and “what’s new” is kept visible. The setup may look distracting or cluttered but it’s like a “shotgun” approach to selling products. If one section fails to show items that may interest a buyer, other sections may do the job.
Animated Calls to Action
Many may find calls to action annoying and somehow ineffective, but they do serve a purpose. They help solicit the desired response. They can be made more conspicuous and more effective by making them animated. You just have to make sure they don’t become an eyesore that they end up driving away buyers or site visitors.
Artificial Intelligence
Yes, artificial intelligence can be infused into websites. This is mainly through chatbots that entertain customers or provide them the information they need. Many online stores are now employing chatbots to quickly respond to enquiries or at least create the impression of quick response when there is no real person available to address questions. These chatbots can be used to provide answers to simple questions or to make recommendations.
Videos
In the past, videos and animations on business websites were considered a no-no because they are heavy elements that tend to slow down pages. However, as more people have access to faster internet connections, more and more are searching for videos online. In fact, more than 75% of internet users are watching videos online. To exploit this craving for videos, it would be good to add videos to a business website. A video may even be used as a landing page. You just need to make sure that the video you are using is something that engages customers instead of simply pitching your products.
Web design nowadays is no longer just about creating something appealing. Savvy web designers know that they also have to take optimisation and marketing/sales strategies into account. Expert designers know that their design can impact the success of a business.
