Content marketing is a vital way for business, blogs, or other web hosted services to generate traffic on their online platform with the hopes that the users will make a purchase of some sort. While content marketing is a sure way to gather more traffic and increase revenues, it is critical to understand how modern content marketing strategies has evolved over time so they choose the most relevant and effective method of content marketing in 2017. In this article we will analyze the most critical tips for content marketing in 2017.
Outreach: In order to truly capture your targeted audience, blogger outreach is critical. Outreach, as the word suggests, is simply reaching out, or getting in contact, with your audience to increase brand awareness and draw traffic to your site. Furthermore, when reaching out to your target audience, make sure that your content is original, and relevant. Here are some quick guidelines for interesting content curation.
Original: It is highly unlikely that your brand, product, service, etc., is the first in its category. Due to this, the blog you or whatever service you’ve employed that is writing for your content marketing usually has a topic or number of topics covered by other competitors who have also employed blogger outreach. Therefore, in order to give your article a competitive edge against the competition, focus on an angle of the topic not covered by or mostly dismissed by other bloggers. Additionally, adding personality to your work, such as humor, satire, or any other voice that distinguishes your blog from the rest.
Informative: Original content captures your reader’s attention, but informative content keeps it. Make sure your blog post delivers is packed with information relevant to your topic. Yet, do not bore your readers with facts. Instead, deliver information in such a way that is easy to understand and easy to remember. It is critical to write the article so that the information resonates with the readers and sticks in their mind long after they’ve read it, because this will improve your chances that the readers of your article repeat their visit, and the more exposure to your product, the more likely they are to make a purchase.
Relevant: When guest blogging, keep your original and informative content in relevance to your product or service that you are offering. If you inform them about a topic that has no correlation to your business, but still manage to peak their interest, then the user will likely leave your site to pursue a business that is relevant to the provided content. Therefore, it is critical to write relevant content consistently throughout the post, avoiding tangents and ramblings that have little correlation with the topic at hand.
Quality over quantity: If there is one piece of advice to finish off with is always uphold quality over quantity when it comes to blogger outreach or guest blogging. Even if this means sacrificing a general word count, it is best to have a short, simple, yet craftyful blog post than a lengthy, dull one. Remember, all it takes is one wrong move to ruin user loyalty, and it is near impossible to gain it back.
