As a business, one of the most tried and tested approaches to getting in front of potential customers has always been to exhibit at trade shows, conferences and other such events. When it comes to niche shows, they present the perfect opportunity for businesses to network with potential clients and customers and really showcase their products and services. Of course, it’s not simply as easy as deciding you want to exhibit and, as a general rule, you need to allow for months of planning to ensure you get the most out of your next exhibition as possible. As such, we’ve teamed up with guys over at Zoom Display (suppliers of a wide range of display stands and exhibition stands) to take a look at the best and most suitable display stand options.
Roller Banners
Roller banners (or roller banner stands as they’re sometimes known) are the most basic form of display stand and essentially allow for an easy to transport visual where you can outline core information on your business as well as contact details. Roller banners are typically far more suited to networking events than as your main trade show exhibition, however they do have their purpose and, let’s say you want to portray an offer or a catching message, it’s certainly possible to work them into larger exhibition spaces.
As a general rule, if you’re looking for a great, easy to transport visual for your next meeting or networking event, a roller banner is for you. If, on the other hand, you’ve got a large space at a trade show, it’s probably not the most suited option.
Display Stands
The term ‘display stands’ covers a wide range of products, however typically refers to stands which are a little more complex than roller banners and provide a dedicated backdrop to your event space. Perhaps you’ve got a reasonably large space in an exhibition hall to fill and want to provide your staff with the perfect branded backdrop. In instances such as this, you’ll easily find a great range of display stands which can be easily and quickly erected and which offer a solution to your needs.
Of course, you’ll also find dedicated iPad display stands which allow you to utilise iPads and tablets as part of your display as well as podiums, literature stands and tabletop pieces. Whatever it is you’re exhibiting, it’s safe to say that there’s a whole range of display stands on offer to help you perfectly portray your brand.
Modular Exhibition Stands
At the complete opposite end of the spectrum to roller banners is modular exhibition stands. These, in short, offer endless opportunities in terms of creating a completely unique and bespoke exhibition stand which perfectly represents your business. Whether you’re opting for something extravagant and out of this world or simple yet effective, modular exhibition stands allow you to re-use your custom stand time and time again whilst still knowing you’re investing in a product which not only looks great but is also functional.
It’s this type of stand which the big boys use and, ultimately, it’s what attracts the most attention. You’re never going to be seen as the stars of the show if you don’t stand out however with such custom stands, the limits are your imagination and it’s a sure fire way of attracting attention in the form of potential customers.
At the end of the day, trade show exhibiting works wonders for many businesses however in order to reap the benefits, you need to first put in the effort to ensure you’re properly represented and that your stand perfectly portrays your brand!
