Consumers are bombarded every day with advertisements for new products on the market. Manufacturing companies face the daily challenge of determining the most effective ways to make their products stand out to potential customers. By focusing on the three key selling points below, you can increase the chances that your product will be noticed and purchased by as many customers as possible.
Emphasize Convenience and Motility
The cornerstone of marketability for a product is the ability to use it whenever you wish and wherever you wish. Whether you are selling food, electronics, or educational programs, convenience and motility in a product attract customers. Consumers appreciate the comfort of knowing that they can easily use a product at home, in the car, on the plane, or at the office. Products that can fit into a purse or carry-on bag will stand out to potential clients due to their flexibility. And in this day and age, you can even study consumer behavior on the plane or on the weekends by participating in online applied psychology programs at your leisure.
Highlight Compatibility with Popular Pre-Established Products
People are always in search of products that are compatible with their favorite devices. Ideally, your product should actually enhance the utility of popular products already established in most markets. And if your product is compatible with virtually any device regardless of make or model, then you should emphasize this benefit. For instance, if you have designed a motorized monitor display that can be used with virtually any brand of flat panel monitor, then your marketing materials should focus on this advantage.
Ensure That Your Products Can Be Used Across the Globe
Many manufacturers create outstanding products but they are limited in their scope of use due to factors such as geographical constraints or voltage issues. For instance, there are many great electronic products that cannot be used by half of the people on our earth because they can only be used by people in countries with 110 or 120 volt power.
If your electronic product is dual voltage or designed for use in 110 volt or 220 volt areas, it will stand out from many competitors. Your marketing materials, including your product labels, should clearly highlight this advantage. Additionally, you should emphasize this key selling point when promoting your products online and at trade shows.
In a day and age that is marked by a continual emergence of new products, the challenge of ensuring that your product is noticed by potential customers can seem monumental. By emphasizing convenience, compatibility with existing products, and ease of use across the globe, you can help your product stand out from the competition.
