SEO refers to Search Engine Optimization. The name is self-explanatory. It means optimizing the search results on the internet to improve the visibility, readability and popularity of a particular website. This is turn increases the revenue generation of the website and plays a huge part in the profits made by the site.
Since it has become a major field of interest and activities, SEO Services are springing up every day to cater to the needs of the online industries. SEO Services are the companies which take care of the online performance of a particular website created by a particular company.
Here are a few Functions of SEO Services:
Moderation of UGCs:
Let’s take an example for better understanding of the concept. For instance, Samsung is a giant multinational company. Naturally, it has its own website to aid its users and promote its products. Now when a website is created, it is overwhelmed with UGCs or User Generated Comments. It is not incorrect to admit that not many users would write comments in a professional language. Usage of profanities and illicit language is a common dilemma. This is where SEO Services come into the picture.
They take care of all the content which is posted on a website and make sure that the company’s reputation is not tarnished in any way. This is one of the most important functions of SEO Services.
Optimization of Search Results:
Majority of the SEO Services are paid contracts. What they do is that they optimize the search results of particular keywords pertaining to the company. Ever wonder why you get the names of certain companies on the top of a Google search page when you just key in the name of a product on Google? The links which appear on top are most likely to be viewed first, which means that an online reader will take out some time to know your company before moving on to other links.
Statistics prove that majority of the online readers glance through a page and if they do not find what they are looking for in the first few seconds, they move on to a new page. And even if a reader stays on a particular page, he is more likely to read only the ‘golden triangle’ of the page, which is the top left hand corner of the page. It’s the job of SEO Services to hook the readers on the ‘golden triangle’ and persuade them to read further. The reader can only form an opinion when he is thorough with the content. And once he is satisfied with the content, it guarantees a favorable UGC in most cases.
Top SEO Services:
Amongst the innumerous companies which are active in this pursuit, the best one is said to SEO New York. They are best known for their efficient and fast delivery of results. Their pride in being the most effective source of assistance and claim to be the most popular in terms of customer satisfaction. Their motto is to gain a customer’s trust not just by making promises but by keeping those promises.
They specialize in SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both the services are paid services.
Components of SEO Market:
The main criteria that influences the Search Engine market and gives birth to SEO service providers, is performed. By that, I mean the performance of a particular web page or web site as a whole. The various factors which influence the performance of a page are pay-per-click, pay-per-review, likes, comments and search analysis.
When a person clicks on a page, it essentially means that he has found a desirable result for the keyword that he typed in. And if he finds all the information he requires at the first go, then most likely he will stay on the same page, and probably like the page or post good comments on the page. This will directly affect the revenue of the company.
Moreover, some people read user-reviews diligently before they come to a conclusion. So if a web page has multiple user reviews posted on it, and all of them are in favor of the company, it is highly possible that the new user will give his business to that company and not look further to find alternatives or substitutes. And getting more business means achieving targets and generating profitable revenues.
SEO is a huge cycle of multiple activities and diverse channels, working hand in hand, to achieve a common goal set by a particular company.
