To adjust to competition, companies have multiple ways to establish the basis of a product price. Given the general conditions of market volatility and changing government structural reforms, often used tactics ranging from geographical attachment to the allocation of special prices; analysis elements when launching a new product.
Therefore, these strategies are used among other things to stimulate demand to increase sponsorship and to offer a wider variety of products in specific outlets.
Here we present six essential tactics:
1. Tactical Single Price
The trader using this strategy put all items to a unit price, or no more than three. Thus arise stores “all at the same price.” This strategy of putting everything at the same price comparisons eliminated in the process of consumer decision making, stimulating the flow of money by lowering administrative errors.
2. Pricing of Professional Services
According to the researchers, this tactic is used by people with extensive experience. The products or services require specialized rental costs per hour or perform specific tasks. It is noteworthy that those who use this scheme costs have an ethical responsibility not to overcharge their customers.
3. Fixing Flexible Pricing
In essence means that multiple customers pay different prices for the same goods purchased in equal amounts. For marketers, this technique is important as it allows varying prices to potential consumers in large quantities.
4. Price Lines
This scheme provides a range of prices for a type of merchandise. This practice is established for a product line with several items at specific prices. Price Lines reduce consumer confusion and impact multiple segments ranging in search of default costs.
5. Fixing Even or Odd Prices
Also called “psychological price fixing” means assigning odd prices amounts to detonate an offer and set a price figures even to imply quality. This strategy is often used because it means less visual impact on the consumer for example, instead of charging 10 an item is charged 9.99 and printing more value for the money is given.
6. Fixing Leading Price
The tactic sixth is fixing a price below cost. Analysts detail that marketing managers around the world use it as a way to attract customers in theory buy more items in stores. The goal of this strategy is not to sell large quantities, but bring certain consumers at point of sale.
