With the ability to increase brand awareness, boost customer relationships, and improve your reputation, exhibition gifts are an incredibly useful and effective marketing tool, especially when given away at events, corporate exhibitions and trade shows. Whilst you are about it, why not consider the ecologically friendly ‘green’ bandwagon for some real additional impact!
However, one problem that many of today’s businesses face is in choosing what kind of ‘green’ items to bestow upon their captive audience. After all, the possibilities are seemingly endless, with potentially thousands of different gift options available to choose from.
So to help out, we have researched what is available on the market and come up with the following list of top eco-friendly exhibition gifts. Regardless of your organisation’s size or sector, you are bound to achieve an increase in exposure and demand after giving away these environmentally friendly promotional products.
- Cotton, tote, and jute bags
Carrier bags – are you sure you may well ask! Well, with carrier bag charges set to begin in England on 5th October 2015, an increasing number of people are starting to move away from simple plastic carrier bags in favour of more ecologically sound and sustainable materials. Not only will this save consumers money every time they go shopping, it should also reduce waste and lessen environmental concerns.
So, think about capitalising on this opportunity by giving away reusable and eco-friendly cotton, tote, or jute bags. Your audience will need this type of item in the near future and are bound to appreciate your sustainable commitment. What’s more, your brand’s logo and name will enjoy terrific exposure on the streets too whilst at the same time imparting a cool ‘green’ image onto your brand.
- Smartphone and tablet accessories
It is fair to say that most people are completely dependent on their smartphones and tablets, particularly those attending exhibitions and trades shows for work. Therefore, it makes perfect sense to hand out some handy accessories and useful products that your audience can benefit from.
For example, powerbanks provide some much-needed juice when smartphone battery power is running low, while stylus pens can provide greater tablet interaction accuracy. However, the possibilities don’t end there, as you may also be interested in car USB chargers, smartphone cases, tablet sleeves, or even touchscreen gloves.Look for gifts made from renewable natural products where you can.
There are even solar-powered charger options available for the more ecologically minded amongst us all! For those wishing to take advantage of free renewable energy from the sun, nothing fits the bill better than clean solar power!
- Sweets and confectionary
While walking around an exhibition or trade show, you will probably get a little bit peckish or require some energy to keep you going. Unfortunately, food stalls tend to be rather expensive at most industry events, which is why giving away sweets and confectionary is a great idea.
From chocolate bars to a bag of sweets or tin of mints, there are various options on offer. Every time the recipient needs some sustenance or a snack and reaches for their gift, they will be reminded of your brand. This can do wonders for your reputation as a trendy and fun-loving environmentally aware company.
Keep them sweet but insist on natural ingredients wherever possible and avoid those dreaded ‘E’ numbers for a more wholesome and (at least) relatively healthy snack!
Prevailing tips for eco-friendly exhibition gifts
- Quality over quantity – Substandard products will reflect badly on the business
- Appeal to your audience – Buy gifts that align with your target market’s interests
- Insist on the use of natural and sustainable products where possible.
- Choose the correct branding – Adopt company colours but keep your design consistent across all gifts
Follow these guidelines and buy the right gifts to achieve impressive and effective promotional product results at your next exhibition, trade show, or industry event.
Leave your competitors with a touch of green envy!
Leading distributor Premier Print & Promotions has available many of these truly top green promotional exhibition gift ideas.
