While companies in the past just had to deal with brick-and-mortar business and retail practices and the training of their employees along such practices, a whole lot of changes have overcome industries with the huge shifts in technology in recent years. Furthermore, whatever changes the many upheavals in business technologies have brought about have also ushered in just as many changes in consumer buying behavior and retail process preferences.
Definitely, the numerous shifts that have happened in the last 10 years with regards to business tech and retail method options open to consumers have changed to complexion of global business. Convergent technologies such as eCommerce, digital gadgetry, online systems, cloud-based telecom with hosted VoIP service from RingCentral, cloud computing, and mobile device tech have successfully structured for industries and markets an absolutely new view of the global retail cycle. Everything has become readily available, always on, interactive and real-time responsive. If business owners and their companies now have to remain relevant to the times and the tech tempo of global business, the workforces in them have to perform up to speed — competently!
The New Comfort Zone
Online technology and the whole Internet infrastructure have also changed so much since its global propagation in the mid-80s. People born to this generation who now take part actively in both industries as pros, and in the retail cycle as consumers are those who belong to the digital native generation. This generation and their succeeding descendants happen to share the same preferential view of various online technologies as indispensable tools for commerce, career and leisurely lifestyles. Suffice it to say that workers the world over today are very much more at home with all these convergent technologies than any other workplace option.
With such premise currently entrenched, it has thus become necessary for companies, their business leaders, and their various thought leaders to purvey a sense of proficiency along these tech platforms among workers. To not have the ability to do so, inculcate so, or promote business and retail practices along eCommerce norms would be to totally negate any company’s business future.
Methodologies and Analytics
Information, data and innovative methods of retail have become so interconnected to each other in various online technologies such as IT infra, hosted phone systems, cloud computing, virtual and augmented reality retail methods in recent years. The shift from desktop web access to the now more preferred mobile device access (done via smartphones, tablets and phablets) have brought forth the possibility of making businesses expand and grow more quickly while also enabling tech savvy entrepreneurs to scale companies efficiently via online tools, apps and proprietary software.
Workforces figure in the appreciation, development and innovation of such business productivity, info and retail apps owing to the need for them to adapt to the ways, wants and needs of a terribly mobile economy powered by consumers always on the go. As amazing as consumers would want to embrace anything-mobile device tech, social media response to brand engagements and telecommuter work environments also feed into this retail-prone frenzy.
The measuring tools of online analytics now guide marketers. Tactical activities such as traditional advertising and marketing aren’t the stand-alone campaigns that they used to be. Content marketing strategy and consumer appreciation of this make ad campaigns more resonant wit consumer goals. In all these activities and endeavors, business owners play the role of instigators. All the tech in the world would not matter for as long as workers in companies aren’t adequately trained and made proficient by their leaders to tackle the challenge of retail in this millennium.
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