Setting up an exhibition stand at a trade show is an excellent way to bring your products and services to the attention of your target audience in a short period of time.
In addition to getting your business name out there and bringing your products and services to the attention of your target audience, some of the many other benefits of joining and exhibiting in business events include:
- Long term brand building
- Strengthening existing relationships
- Networking and collecting sales leads
Although there are many benefits afforded to businesses that participates in trade shows, it’s still possible that some companies can attract the attention of many customers compared to other establishments due to the highly competitive nature of these events.
So, how can you avoid feeling like a loner in the venue? The key to getting the attention of trade show goers is to stand out and get noticed and the best tool you have at your disposal is your stand.
The right stand with the right design can attract the attention that you desire for your products and services. It can also help you to build a bigger, better brand – one that inspires confidence in consumers, because businesses that invest in high-quality marketing materials and designs tend to be seen as more professional. If you want your brand to stand out and get noticed at the next trade exhibition you attend, the following tips are for you.
Draw Attention to Your Stand
Don’t wait for attendees to stumble across your stand when making their way around the exhibition, use eye-catching outdoor display frames to draw their attention to your stand. Weatherproof display stands that can be placed outdoors can be used to alert attendees to the location of your stand before they make it through the door.
With the right design and the right location, a prominently displayed display frame can build anticipation and excitement around your stand before they even see it.
Display Your Logo Prominently
Trade shows and exhibitions present a great opportunity for brand building so ensure your brand name and logo are clearly visible and prominently displayed on all materials. Brand building is incredibly important and every opportunity to get your brand out there must be taken advantage of.
Have the Right People Promoting Your Stand
A stand is only as effective as the people working it, so consider who you’ll have staffing your stand. Some businesses hire friendly, socially adept people to staff their stands, but consider your products and services and the questions they’ll be asked – will they be able to promote your products and services? For a more effective interaction with the event visitors, you might want to choose your stellar sales team to man your booth.
Hosting a stand at a trade show or exhibition is a fantastic way to create a buzz around your products and services and get your brand greater recognition. The right stand with the right design and the use of the right advertising materials will enable you to capitalise upon the many excellent opportunities presented to you.
