Online sales are critical to many businesses. Whether you sell all your products online or you also offer an offline purchase option, ensuring that your e-commerce efforts are making a profit is essential. Often business people find that they want or need to increase their internet sales. This could be either to make up for a lack of offline activity or just to begin expanding their company and profits. But it’s not an easy thing to do, when there are so many different factors to consider. Elements such as traffic, conversion rates, and mobile optimisation all contribute to the success of your e-commerce venture. So how do you know where to start when you want to take things up a notch? Try some of these methods for improving your online sales to help you reach your goals.
Choose a Goal
When you want to increase your sales, it’s tempting to try to do lots of things at once to give you a higher chance of bringing in more customers. But if you attempt to increase all your metrics at the same time, you could end up with only a small amount of effort going into each factor. Instead, you should pick just one goal, such as using conversion optimisation services to improve your conversion rate. Focusing on just one goal will help increasing your sales seem like a more manageable task.
Optimize for Mobile
A significant number of people now use their mobile devices to browse the internet more than they use laptop or desktop computers. This includes shopping, so you should ensure that your website is optimized for mobile usage. You can personally check how your site runs on your phone, making a note of the speed and the accessibility. As well as making sure that everything is streamlined for use on a smaller touchscreen, you can do some testing of different designs to see which ones get better responses.
Sales Funnel
To make sure your site is leading people towards making a purchase, you need to have a sales funnel in place. The sales funnel is the process you take your customers through until the reach the point where they buy something. Your site should be guiding people towards pages where they can make a purchase and won’t be distracted by anything else. You need to take them from their first click right through to making a payment.
Sort Your SEO
If your problem with sales is that you aren’t bringing in enough traffic, focus on your website’s content and SEO. You should think about different types of content, including text, images and video. SEO helps you to establish that first point of contact, so you can begin guiding the customer through your sales funnel to a purchase.
Offer Free Shipping
For a simple way to increase your sales, offer free shipping to your customers. Although it mean you’ll be footing the bill for postage and packaging, research shows that it makes people more likely to shop with you.
