Are you one of the many companies out there that don’t yet have an online presence? If so, you will doubtless realize by now just how important it is for your business to get online! The Internet offers a versatile way for your clients to contact you and buy stuff whenever they wish. And the beauty of having an online presence is that you don’t need to be there 24 hours a day!
By now, you are probably figuring out what is the best way to get started. In today’s blog post, I will show you how to begin by kick-starting your company’s online presence! Intrigued? Keep reading to find out how!
Build an SEO-optimized Website
The first step to achieving online success for your business is to create an SEO-optimized website! Anyone can make a site, but you’d be surprised by how few people know how to optimize it for search engines.
Are you using WordPress? Some industry gurus like the well-established SEO agency White Chalk Road recommend using SEO plugins to help you out. One of the most popular ones is called “WordPress SEO by Joost.”
Using such plugins enables you to tweak your content so that it makes sense to both human and search engine visitors. Of course, if all of this is going above your head, it might be wise to hire an expert to handle it for you.
Get Quality Websites to Link to Yours
Once your website is SEO-optimized, the next step is to start building links to it from good quality, related sites. For example, let’s say that you manufacture products. You could ask some high-ranking industry blogs to review them and post a link to your site for more information.
Not only does this help to build traffic, but it builds brand awareness at the same time. Avoid paying for links from low-quality “link farms.” It’s an outdated blackhat SEO practice, and one that will get your site penalized by search engines.
Devise a Social Media Strategy
The next stage is to work on your social media strategy! Social networks like Facebook, Twitter, Instagram and Pinterest are good places to start. With the first two networks, you can pay for your content to get promoted on there.
That means stories you post can appear on the timelines of people that may otherwise have never heard of you before. It gives them the chance to learn more about what you do, and helps you to build up your client base.
A word of warning though: don’t sign up to any old social network! Instead, you should concentrate on ones that have high volumes of users interested in your industry. And they should also be ones that operate in the countries you target.
So, if you’re only targeting US consumers, it makes no sense to sign up to a Chinese social network like Weibo!
Monitor Your Progress
Last, but not least, you need to keep an eye on how effective your online marketing strategies are! That means focusing on the best methods and ditching the worst ones. By following these tips, you’ll soon have a growing Web presence for your business!
