Even though, some form of marketing could be traced down to our planet’s earliest civilizations, today it greatly differs from what it was only several decades ago. The reason for such discrepancy is often attributed to an insane boost in technological progress, as well as to the migration of global marketplace into a digital world. With this in mind, dealing with your business’s marketing has never been easier, all you have to do is get the right tools for the job. Here are 5 most startup-friendly marketing tools that you will have at your disposal.
- Blogging
Probably the best way to attract some attention to your startup, would be to start running a business-related blog. This is without a doubt the most subtle way of building an online presence since it is in no way aggressive. Also since it can be highly informative, your visitors can greatly benefit from it. By posting no more than two posts a week, you can do your business a great favor. However, you would have to find a way to drive some traffic your way.
- Social networks
When it comes to cost-effective marketing, social networks are second to none. In fact, with the help of friends and satisfied customers, your every single post, update or tweet can cause a chain reaction and in this way, reach a significant amount of people. Finally, you can use different social networks to target different demographic. For example, a more professional audience can be reached through LinkedIn, while Twitter and Instagram can be used for appealing to millennials.
- Multi-level marketing
Now, one of the most effective marketing methods ever was network marketing or referral marketing. It would be simply reckless to disregard this when launching your startup. However, to do this in a hostile digital environment, you will need the right platform. This is where the right multi-level marketing software can be of immeasurable assistance. Moreover, in this manner, when you recruit some additional sales force, they could all benefit from your marketing efforts.
- Optimization for mobile
Now, if the statistics are true, by the year 2017, there will be approximately 4.77 billion mobile users in the world. For this reason alone, your startup simply cannot afford to disregard this aspect as well. Anything you do, or make must be optimized for mobile devices as well. Inability to do so, may lead to a critical failure from which your startup will not recover. However, utilizing this knowledge to your advantage might almost guarantee success.
- Being the irregularity
This may sound a bit strange, but with the online world being saturated with startups, as well as small and medium businesses, it will be very hard for you to get noticed. Still, there is a silver lining here. Even though this is all quite crowded, most of these marketing methods are more or less uniformed. This makes them hard to tell apart. If you manage to create something even slightly different, if you create even the tiniest anomaly or irregularity you are bound to get noticed.
At the end of the day, modern business world is a hostile environment where the big fish eats the small one. Unfortunately as a startup, you will probably be the tiniest microorganism in this oceanic ecosphere with nothing but these few marketing tools for protection. However, if you play your cards right, you may yet climb this food chain with an astounding pace.
