Logo Design Tips to Take Your Brand to The Next Level

Whilst being one of the most stressful times of your life, starting your own brand is for sure one of the most exciting things in your life also. The big question is where to start? Well once you have thought about your concept and possibly your name, look at your competitors and your customer base and see what they are after. Once you have established this vital bit of information, you will then be able to start building your logo. This may require some professional help so get a design agency Manchester-based or London for some of the best in the industry. 

Logos are a vital part of a brand and they can be a very scary place to start as it can be difficult to manoeuvre around. A logo is a cornerstone to success when starting a brand and it can tell your customers everything they need to know. A logo should tell your customers who you are, what you do, how you do it and why you do it.  This needs to be in a range of different formats so you can implement this on social media channels, business cards, office space and wherever else you may need it. In this article, we will go through some tips on logo designs to take your brand to the next level. 

A Great Logo Will:

• Be eye-catching
• Be timeless
• Be memorable
• Work well in large and small sizes
• Meet your brand vibes. 

A picture paints a thousand words

A logo is visual to show customers what you are about and also a visual representation of what you are brand is about. Basically, why would you tell someone what you are about when you can show them. Simple and unique icons will work the best as something complicated will lose customers attention. Another great tip is to have something that will resonate with people by getting them excited about the brand. Having a nice pun or slogan will finish the logo and make them excited and encourage them to go visit your brand site. 

Use empty space to contrast your logo

A famous designer once said that before you leave the house, look in the mirror and remove one item. This applies with a logo, minimalism is key. A logo should be able to be read from a distance, if you can’t, then go back to the drawing board. If it is small, it needs to be simple and clean by allowing blank space. This will not only make your logo contrast against the background but also give the effect you want. Another benefit of using blank space in your logo will make it much easier to integrate into different formats and designs such as an email signature and social media channels.

Imagine your logo in situ

When creating your logo, try to think about how you are going to use the logo. Are you going to use it on your clothing brand, a coffee cup, a uniform or will it be purely for your website design? It is also important to decide how you are going to promote yourself. If you are going to be purely online, then make sure it looks good on your website and social media channels. If you are going to be networking more, then you should definitely take into consideration how it will look on a business card. 

Colour is key

Colour is key and extremely important so don’t rush this. Remember, this is going to be your brand colour. Monochrome does not have to be just the basic black and white, this can sometimes be far too harsh for your brand and just won’t resonate with your customers. If you are after a calmer approach, look at pastel colours or light colours, you could even use the same colour in various shades to get the effect you want. 

There are many tips to help you create your own logo, just remember it should resonate with your brand, the colours should be uniform across all channels and keep it simple. If you are struggling to grasp an idea, it is best to get an agency to help you along the way, they will offer a range of different options to choose from.