Corporate events are important for many businesses because they provide a social branding opportunity that is unlike any other. A flawless corporate event starts with flawless, meticulous planning, so it is important to find an experienced catering company that is not only creative, but also professional.
Start with the Perfect Venue
An amazing corporate event starts with the venue, and Toronto offers many from which to choose. The space you choose depends on whether you want to host your charity ball in a large, new modern space or throw a small, intimate cocktail party. This is why it is so important to choose a catering company with access to all of the best venues in Toronto and the surrounding area. When you have more options from which to choose, you can better customize your event to your brand.
Create a Solid Marketing Plan
If your event is open to the public via ticket purchase, then you will need to market it. Consider the type of event you are hosting before you decide on a plan. For instance, if you will host a workshop event for those interested in learning about your products and services, make sure that you advertise in locations where you are likely to find attendees. Libraries, newspapers, and even in-store signage are all great ideas, as are social networks like Facebook and Twitter.
Plan the Event Thoroughly
A catering company can do much more than simply provide the food. When you choose the right company, you will have access to experts in things like on-site communication and even audio/video to make your event a hit. Set up a timeline for your event, and consider providing programs to those who are attending. This way, they will know when to expect certain presentations and their meals.
Choose the Right Menu
When planning a corporate event, it is important to choose a menu that suits the occasion. You can offer your guests a menu before the event and allow them to select the appetizers and entrees they want, or you can provide several different choices on-site. While some catering companies provide a limited menu, others offer dozens of options, including some for those with dietary restrictions. If your corporate event has a holiday theme, consider serving a contemporary holiday menu with an elegant flair.
Be Creative
Corporate events provide the perfect opportunity to send powerful branding messages, so make sure that you reflect that message in every aspect of your event. Your venue, your setup, and even the shape of your plates can all flow together to create the perfect atmosphere. Creativity is important for imparting your brand into every aspect of your event, so make sure that you choose a corporate catering company with the experience and professionalism to make your event a successful one.
Corporate events are all about creating an atmosphere that suits the message being portrayed. Whether it is an event that is open to the public or a small gathering for a group of employees, you need a company that can help you not only with the food and service, but also branding and getting your message across.
