Corporate events are filled with exhibitors and it can be difficult to stand out amongst them all. This means you have to be creative as to how you are going to approach the event. What can you do that will show you are different from all of the other exhibitors?
Below are a few tips to help you out.
Offer Gifts
Free items can be a great to hand out to those who come by your exhibit. This can be anything from pens to magnets to cups, or something even more extraordinary. The item that you choose should be branded with your company logo, website, and potentially other information as well. This will help to attract people to your exhibit as everyone wants to get their hands on what’s being handed out. Even if they don’t do a whole lot of interacting with you at the event, they will have your name on the item. If it is something useful and connects well with your brand, they’ll likely remember you.
Use Bright Colours
Too many companies go with black and white because it’s cheap and it has a formal, professional look. However, if everyone is using black and white exhibits, it’s hard to differentiate between businesses. Take a good look at your logo and choose a colour that’s going to help you to stand out. This will make it easier for people to see you, even when they are on the other side of the exhibition hall.
Have a Quality Exhibition Stand
Create a custom built exhibition stand that will enable you to showcase your products or services, represent the quality your business wants to provide and that will further enable you to stand out. Whether you want a module that is easy to set up or something comprehensive enough that a team does it for you, it’s all possible when you take a custom built approach.
The exhibit can be interactive when people walk through it or informative when they walk up to it. Display your company name and logo clearly, offer informative leaflets and demonstrate yourself to visitors.
Bring Out Your Personality
The people who have the most outgoing personalities are always the most memorable. This means that you have to find those within your organisation who really know how to turn on the charm. Ensure the people you have on the front line are smiling, outgoing, and are exceptional at interacting with people. This will make it easier for your company to be remembered. It will also provide a more inviting atmosphere for those who really want to interact with companies, as opposed to being handed a business card and never speaking to them again.
Create a Long Line
Think about some kind of interactive way to get people to gather. You can appeal to the general psyche of people in groups. When there is a gathering, the natural response is for people to come over and see what all of the people are looking at. Whether you have someone giving a demo, have a contest going, or ask people to do something fun in order to win a prize, it should adhere to your brand while making it fun enough that people won’t mind standing in a line as a way of being able to see or participate.
Dare to Be Different
Study your competition and find out what they have done in the past. This can be your way to do exactly what they are NOT doing. You don’t want to be like them because otherwise you will blend into the event. This isn’t going to attract the masses to your exhibit and therefore you are going to get lost in the shuffle. Be different with your design, with what you hand out, and how you approach people.
There are plenty of ways for you to stand out from the competition. Just because you have decided to participate in a corporate event doesn’t mean you have to approach it just like everyone else. Take the time to plan out a few ways to be different so you can obtain more leads and potentially close more deals. Corporate events allow for great business success, so don’t let them be wasteful.
