Are you a local business owner in the proud country of Cyprus? The fact that you’ve found your way to this article gives me a 99.9% impression that you are. But even if I’m wrong, this article can still help you in more ways than one – especially when it comes to dealing with SEO.
Okay. Here I am talking on and on about SEO, being completely insensitive whether you know about it or not. So before we proceed any further, allow me to briefly explain what SEO really is.
What is SEO?
In a word, SEO is basically “marketing.” You can distinguish it from traditional marketing because:
- It’s done online.
- It requires precise predictions
- It’s experimental
SEO or Search Engine Optimization is a marketing tool we incorporate in our websites to make Google love and choose us above everybody else. Call it a love potion, attention-seeking behavior, or whatever you want. Long story short, SEO gets your website noticed and ranked on Google’s top pages making you more visible to users from all around the globe.
SEO is a universal skill. It’s almost the same across all countries – the methods used, strategies implemented, and the results gained. Most of the remaining differences lie in the context it’s used in and the details of its contents. Other than that, SEO really is universal.
Although anyone can learn it, not everyone has a passion for it. And SEO created half-heartedly deliver half-baked results. That’s something you definitely don’t want for your website.
Before you start competing for large-scale SEO, begin locally – in Cyprus. Small scale efforts are practical and feasible for start-up websites. We know your business has a lot of potential, but SEO is not a miracle worker. It doesn’t get you results overnight.
So start small, move slowly, and be patient. You’ll get there with the right help.
In this article, you’ll learn how to tell quality SEO apart from mediocre ones – the initial step towards bigger things.
What Sets the Best SEO Agency in Cyprus Apart From Others
You know you’ve got yourself a good agency when they:
Improve Keyword Density
When you think of SEO, you think “Hey, it’s got to be keywords.” While you are right in saying this, you are also wrong.
Keyword insertion is important in SEO but it’s not everything. The best SEO agency Cyprus has to offer knows this. And they will not just start stuffing keywords everywhere. They’ll analyze website competitors, get estimates, and come up with the exact number of keywords you will need to rank on a specific topic.
Prioritize Link Acquisition
The best SEO agency is also aware that the one surefire way to get Google to rank your website is to earn users’ trust. And this “trust” is reflected by the number of websites you link to and who link back to you.
When Google crawls your website and find that many people are using your content as a resource, they will interpret it as “being of good quality.” When Google finds quality, it ranks it for other people to see. This would mean raising your status in the SERPs.
Place Consideration in Click Through Rates (CTRs)
There have been a lot of speculations surrounding CTRs. Some say they are part of the criteria for ranking; others say it hardly does anything for your website. But the best SEO agency believes it’s always safer to think that it does. After all, you’re not going to lose anything by increasing your CTR.
CTRs refer to the number of times a user clicks on your website in a given time period. But in order to get higher CTR, you’re website should be predominantly visible on the SERPs. Statistics will show you that 90% of the time, a user would only click links shown on the very first page.
As of 2017, this is how the distribution looks like:
Position 1 – 20.5%
Position 2 – 13.32%
Position 3 – 13.14%
Position 4 – 8.98%
Position 5 – 9.21%
Position 6 – 6.73%
Position 7 – 7.61%
Position 8 – 6.92%
Position 9 – 5.52%
Position 10 – 7.95%
And it all just dwindles down from there into fractions of a percentage. This is why SEO is important. If you’re not on the first page, you really are losing a lot of opportunity. And we’re not talking thousands, we’re talking millions.
Value Quality
Any SEO agency can tell you why keywords are important or how links can improve your rank. But the best ones will teach you the value of having quality content. This is because they know how much search engines appreciate websites that genuinely desire to extend helpful information to users.
The best SEO agencies will help you create a website that is innovative, timely, and relevant to the people living in Cyprus. They will help you create a website that does not solely exist to milk money out of people but to give them an experience that is valuable and convenient.
Help You Find Opportunities
Lastly, the best agency helps you find new horizons to pursue. They assist your website in achieving greater heights by developing a more profound and efficient SEO. They keep themselves up-to-date with the latest SEO methods to help you pioneer strategies in the Cyprus market.
When you find an agency that you feel is just taking advantage of your need to do SEO – cut them off. You’ll just end up spending time and money for something that will not reap you results.
Do your research and invest in agencies that have been tested and proven time and time again – even if it means spending a few extra dollars. SEO is a marketing strategy that offers a very promising future for your company online. But you need the right people to do it.
If you want to know more about SEO (and I suggest you do) before you actually hire an agency, here’s a great article to help you out!
