Collective customer satisfaction is the difference between maintaining a profit with a competitive edge and bankruptcy. Fortunately, there are proven ways to increase customer satisfaction through helpful web tools.
Social Media
Some people say that a blank social media site is like having an empty store. Social media platforms are becoming the virtual meeting place and communication medium for customers, companies and the public in general. Social media allows companies to directly reach out and engage customers through providing meaningful content, exclusive offers and customer service. In fact, social media is an excellent way to document timely and helpful customer service answers to customer queries.
SEO Optimization
An online customer’s satisfaction is not only related to how well-designed and user-friendly the website is, but also how often the company responds to customer feedback. Consider using SEO optimization tools to streamline and improve the functionality and navigation usability of the website. For example, experts recommend that companies periodically use SEO analytical tools to track where visitors are coming from, which key terms they are using and the page’s search engine ranking. Websites should be regularly updated based on current SEO keyword trends within the industry. Consistently providing archive links within newer content will increase traffic. Finally, creating a site map will make your website more user friendly.
Live Chat Tools
Facilitating contact between the customer and company can be difficult. Many people do not have the time to wait forever to speak to a phone customer service rep (CRS). Other customers have urgent or even simple questions that should be quickly answered. Live chat is one of the most convenient and user-friendly e-commerce tools available. Live chat drastically reduces call center costs and increases efficiency because CSRs can deal with multiple clients at the same time. As a result, sales will increase and customers will be more satisfied.
Customer Portals
Customer portals are cloud-based platforms that allow customers to access their information and engage with the company. This customer-centric web tool helps to meet the customer’s needs and solve their customer service problems. Most importantly, the customer can directly provide feedback and communicate with the company. For example, health care patient portals from companies like SolutionReach allow patients to manage their medical information while also allowing the health care organization to educate, schedule and provide vital health care functions.
In the end, there are excellent web tools available to optimize the customer’s experience. Properly use social media and take advantage of SEO tools to improve the website experience. A live chat function and customer portal will increase customer engagement and satisfaction.
