If your business is selling a great product, but you’re not seeing the sales figures you should be, it might be because you have a poor public perception. Luckily though, there are plenty of quick and simple things you can do to change that. Here are some of the very best.
Offer Sincere Interaction with the Public
Insincerity is a real killer for businesses. If people think that your business is being false or overly familiar, they won’t be likely to use your services or buy your products again. It’s not enough just to interact with people; you have to be sincere and open too.
This is something you should do online and in person. Your staff should be fully trained to deal with customers if that’s part of their job. There are plenty of training courses you can send them on.
Get Involved in Community Activities
One of the biggest problems a lot of companies face nowadays relates to a general feeling among the public that business is distant and unpersonable. Therefore, you have to work hard to change that perception.
One great way of doing that is by getting involved with community activities and events where there’s a feel good atmosphere and people are relaxed. Maybe you could sponsor the event, or even run your own event and give any money raised to charity! This is sure to improve your public perception.
Improve Your Customer Services Department
Customer services are vital these days. People expect to be able to get in touch with your company and discuss problems as soon as they arise. So, make sure they have this option available to them.
If you want to get your customers on your side, use free 0844 numbers for your customer services department. You can also use social media. Customers can lodge their complaints with your company that way. It’s quick and easy.
Be a Bit More Laid Back
Big companies like Apple and Google have managed to foster reputations for being laid back and cool. This is not an easy thing to do, especially if your company is growing fast. But start off with the basic things.
Your online tone and style can be very important here. Make sure you’re not using complicated words and jargon when you’re on Twitter and Facebook. Take a relaxed tone that people will be able to relate to.
Tell the Truth
Public relations is important but don’t let it cross over into outright lying. In the digital age, lies will quickly be exposed for what they are. People are more connected and clued up than ever before. So, don’t think you can fool people.
Be honest about your products and services too. Nobody will respect your company if you advertise one thing and deliver another. Make sure your branding and advertising isn’t misleading in any way.
If you make these easy improvements, you’ll have a better business reputation in no time. You can’t afford to underestimate the importance of public perception these days. So, take action today!
