Online marketing has quickly become a vital tool for marketing businesses of all sizes. In order to compete with other companies in your field, you simply must use online marketing as part of your total marketing campaign.
Start Using Social Media Trends
For most businesses, online marketing means having a website and an email list. However, if you want your content to go viral, or spread around the Internet as quickly as possible, you will need to get your business in line with current social media trends. Social media sites such as Facebook, Twitter and LinkedIn can be your connection with thousands of new customers and when something you post goes viral, it can be seen by millions.
Setting up social media accounts for your business may seem like a big job. If you are not tech savvy, it can be incredibly helpful to hire a digital or online marketing consultant to help you with your plan of attack. Facebook, Twitter and LinkedIn accounts are a must, but you may also want to use video tools such as Vine or YouTube.
Building An Effective Content Strategy
In order for your content (and your brand) to be seen by millions, you will have to create content that speaks to the public. This content could be in the form of a helpful blog post, a cute or funny video, an image or even a Facebook post.
Content that goes viral typically illicits a strong response from the reader. That response could be laughter, a sense of agreement, or even rage. Most importantly, the content should make the reader want to share it with others in order to illicit the same response.
Investing In Outside Expertise
If creating content is not your strong suit, you can hire digital marketers or consultants who can do the work for you. They will be able to guide you in your social media strategy. It is important to remember that just posting a piece of content to the web isn’t enough. You will need to share that content with all of your customers and let them know it’s out there.
For instance, if you create a funny video about one of your products, posting it to YouTube is only the first step. Once you have your video posted, you will then need to share a link for it on your Facebook page, tweet about it and even include the link in an email to your customers. This initial effort is crucial if you want your content to spread.
It may take some time for you to figure out which kinds of content work best with your business model, but taking note of successes and learning from mistakes can help you to create an online marketing strategy that will work for your business and get your content viewed by as many potential customers as possible.
