You may be someone who is just starting his or her first business. You might also be a business veteran who wants to make some changes to attract more customers. Have you tried vehicle signage? Vehicle signage is a kind of advert that is placed on your car or truck. Read below about vehicle signage to see if you want to give your advertising methods a complete makeover.
Vehicle Signage Pros
The good thing about vehicle signage is that you have to apply it only once. Newspaper adverts can stay for only so long before your time is up and you have to place them again. Postcard advertising involves spending money to create the postcards to begin with. Then, once you complete the first mailing, you have to begin the costly process again and probably won’t receive a response for months. Telemarketing is one of the most stressful and annoying ways to prospect for clients. The majority of people you call either forgot about their initial inquiry or were misled into signing up as a lead. Angry customers and numerous voice mails don’t help your business. Email marketing comes off as spamming, and no one wants unsolicited emails. Vehicle signage cuts all those headaches by a significant fraction. All you have to do is to have a special design put on a truck or van and you’re set to advertise. As you travel, potential customers see your logo and contact information. Then, they can decide if they want to do business with you or not. They are not pressurised into buying nor are you interrupting his or her supper. This works even better if you have many employees. The more vans in your name, the more prospective clients you will receive.
Vehicle Signage Cons
Having your business name and contact information on your vehicle attracts more attention, but there are also some setbacks. Putting your business information on vans or trucks isn’t cheap. Full wraps start at $3000 or more. Also, having your contact information out in the open can leave you as easy prey for pranksters and scam artists. Make sure your business can afford to get the job done. If unscrupulous people manage to get hold of your information, find ways to outsmart them. Contact police officers if things get dangerous.
Consider Small Wrap Jobs
A full vehicle wrap is more likely to grab eyes, but the job doesn’t have to be large. Putting a logo on just the doors or windows is good enough. It’s also takes less time and money.
Perform Car-Wrapping by Hand
If you’re on a limited budget, set some time aside to teach yourself. Vehicle signage takes a lot of time and patience, so be prepared for that. You can opt to have a friend do it for free if you don’t know how or don’t have time to learn.
Vehicle signage is a quick attention-grabber because prospective clients see your adverts while travelling. The choice to buy from you isn’t urgent or pushy. It’s a rather expensive process, but if money isn’t an issue then go for it. Inquire about van or truck signage in Brisbane today.
