If you are considering joining those already using and benefitting from investing in branded workwear, here is a quick guide to help you make the right decision.
Safety
In work environments in which it is important for staff to wear specialist clothing in order protect themselves, such as when working construction, in a restaurant kitchen or when handling chemicals and products that can pose a risk to health, it is worth considering branding the workwear you provide your staff with.
Branded workwear is not, in this instance a matter of using necessary workwear in order to advertise a business, but to ensure that the workwear your staff is wearing is up to the job. That is, if you source, provide and brand the specialist clothing your staff are required to wear whilst working for you, you can ensure the quality and effectiveness of it.
Identification
In any business which deals with the public, customers and clients face-to-face, such as retail and hospitality businesses, branded workwear is by far the best means of making your staff instantly and easily identifiable to customers; customers entering your business or requiring the assistance of your staff can instantly and easily identify members if they are wearing workwear branded with your business name and / or logo. Not only does this encourage custom, it also breeds confidence in your customers and presents a clean, crisp and professional front.
Branding, Logos and Business Image
One of the most popular reasons business owners consider investing in branded workwear is image. After all, branded workwear is not simply a practical means of keeping your staff safe or making them identifiable. Rather, branded workwear is a powerful tool in creating and establishing the image of your brand or business. Therefore, get it right when it comes to branded workwear and it could help to spread the message of your business and even launch or establish your business as a brand.
Then, to ensure you do get it right when devising a logo and choosing a colour scheme to apply to branded workwear items, it is strongly advisable to spend some time researching how to go about it. To do so, it is further advisable to begin by giving the article: What is Branding?, featured on the Just Logic website a read.
Heat Seal Transfer Branded Workwear
By far the least expensive way to realise your branded workwear designs are by opting to have selected items, such as t-shirts, printed with ‘heat seal’ transferred designs.
You might already be familiar with this technique, as designs were once popularly available to buy and could be ironed onto to chosen garments at home. You might then also remember that whilst once popular, these designs although inexpensive tended to crack, peel and bear signs of wear relatively quickly.
Hence, despite the fact that heat seal transfers are today still widely used by businesses which implement branded workwear, they are not the most hard wearing or arguably best option to plump for. That is, this is one instance in which saving money in the short term can sometimes prove costly in the longer term, as heat seal transferred workwear items tend to need frequently replacing to avoid looking ‘shabby’ overtime and so otherwise stand to do more potential damage to your business image than promote it.
For more information about and to explore the pros and cons of heat seal transfers, head over to the Heat Seal website.
Embroidered Workwear
Embroidered workwear, in contrast to heal seal branded workwear, is that which has logos, images and information literally embroidered onto it.
Because this is a more complicated process it is usually a more expense means of realising your branded workwear ideas. Further, because embroidery involves using stitching designs, it is not well suited to creating elaborate or large ones. That said, for business owners who require a high quality, long lasting and aesthetic results, embroidered workwear will almost always prove the best option and save money in the long term.
To learn more about embroidered workwear and its benefits, visit Stitch Embroidery who offer printed workwear in Preston and Lancaster.