Companies that aim to maximize their online reach turn to blogging for the full creative control it offers, and the myriad of ways a blog can reflect and promote a brand direction.
While the strategy is popular, few businesses ever manage to get the full package of benefits that a blog can deliver. When planning your blog content, consider these key tips:
Trust the Professionals
Just because anyone can run a blog, doesn’t mean that just anyone should. Companies like sherwoodis.com thrive on the demand for quality content planning and site design–for good reason. Not every company is lucky enough to have a seasoned online content planner, and even those that do can’t match the experience offered by a firm that bases its business model on mastering the art of online marketing.
Professional services are worth the cost, and are far more accessible than one might think. Modern online marketing agencies offer their consultation and output alongside asset liquidation services that allow companies to trade in their non-productive assets for their value in marketing consultancy.
Your Blog Can Be Anything
Perhaps the most attractive prospect behind the choice to run a blog is the near-complete freedom it offers. Articles and updates may be the backbone of the show, but a blog has the potential to host polls, video series, and a wide range of content beyond the written word. If teenagers across the world can run visually stunning blogs with embedded videos and audio, a company can surely manage the same, if not better.
But before heaping content onto your site, settle on a direction or theme. To avoid nauseating your visitors with a chaotic barrage of content, decide on an impression you’d like to set then keep focused on it. You’ll find that a good theme will leave you with plenty of creative room, while giving your blog an internal logic that makes it easy to navigate.
Your Blog Can’t Be Boring
The only thing worse than a shoddy, ill-conceived blog is a boring one. Blogs that fail to capture users’ interest, face the arguably worse fate of irrelevance. They’re a waste of time, money, and effort that can easily be avoided by taking a more interested attitude in the content you create.
Whether you choose to entertain, shock, or inform your visitors, make sure your blog has a way of hooking their attention and giving value in exchange for their curiosity.
Communicate with Your Audience
Every comment and user interaction is an opportunity to prove that your brand listens to the consumer pulse. Never shy away from including comments sections on your regular posts, and respond when you can.
One important thing to keep in mind when doing this is to drop the stiff and overly professional corporate voice when interacting with commenters. People love brands that know how to crack a joke, and let out the human side behind the business. Take a look at exchanges between people and brands that make it viral, and apply the lessons you learn when taking to social media.
A great blog goes beyond merely selling a product. It acts as a tool for giving users an exceptional experience with your brand, and forms strong emotional associations with the business you’ve built.
Treat it like a creative space that’s just as important as the other aspects of your enterprise –your customers, visitors, and profit margin will thank you for it!
