Owners of small business need to get their overall operation moving in proper direction and they could do this by collecting enough income every month. It is possible to automate much of the process while lowering headaches and overhead. We should be able to insert ideas into our business to gain more income, while investing more of our time. This will help us to see more significant results while creating leads and sales automatically. Online presence should become an essential building block in our business. Here are seven things small businesses should do.
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1. Insert Website into Directories
An important way to get a website and make sure we could have better presence in many places. It can’t be stressed enough how important it is to make an appearance in many parts of the internet to inform potential customers and drive overall sales. Many may argue that web directories are outdated way to improve our presence, but some people still love to browse instead of searching.
2. Create a regularly-update Blog
Blog is a content-rich platform to express opinions and provides updates about newest products and services. Adding a blog section in our website should be very easy to do and there are multiple free blogging technologies to help us do this. We should encourage people to see us as specialists in our industry and this could give people an opportunity to consult us about many different things.
3. Get involved in forums
Forums are places where people could interact with one another through conversations. We could choose a forum where there are people who make new posts at least every hour. Some forums can be busy enough that dozens of people make new posts every minute. At start, we should be informative to gain respect from other members in the forum.
4. Educate Customers through Articles
We could educate customers and provide them with wonderful experience when visiting our company’s website. However, not everyone is interested to download lengthy white papers and it is also a good idea to publish information-packed articles that can make even disinterested visitors read.
5. Make new Pictures
It has been proven that companies that regularly publish new, unique pictures could gain more recognition. Pictures simply tell us a thousand words. We can publish pictures of our products, developments of new projects and our employees working. We could add these pictures in the gallery section of our official website. Flickr is a popular image sharing platform that can help us extend the online presence. Our pictures can also be republished in various social media networks, like Facebook, Instagram and Twitter. By appropriately naming our pictures, they could start to appear in Google Images section and we could immediately get new sources of traffic.
6. Find new sub-niche
If our industry or niche is large enough, we could start researching for new sub-niches that are rarely discussed by the competitors. This is applicable in rapidly developing niches, such as mobile devices and others.
