A good understanding and effective execution of SEO is vital to the success of your online marketing campaign. SEO is not a simple process and changes constantly so it is important to keep up with trends and get the basics right.
Here are 5 top SEO tips to assist you in running a better marketing campaign.
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Use Keyword Data to Map the Consumer Purchasing Path : The consumer purchasing path, otherwise known as the buyers’ journey, tells us what a consumer is looking for, where they are looking and how they purchase it.
There are three distinct stages:
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Awareness: The consumer realizes that they have a need and there are options available to fulfil this need.
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Consideration: At this stage, the consumer explores the options available.
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Decision: Here, the consumer has decided to acquire one of the available options and investigates effective ways to purchase this option.
Armed with this keyword data, you will be able to gain a better understanding of consumer thinking as they move along this path. This valuable data can guide you in creating and perfecting your content. This will lead to increased traffic and be more engaging to the consumer as they progress through the purchasing path.
To do this, first create a list of relevant keywords and link them to the relevant stage in the path. Now simply select those keywords that performed the best in terms of traffic and commercial intent and incorporate those into your content at the relevant stage of your message.
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Use Powerful, Catchy Cold E-Mails to Drive Your SEO Outreach : You will have to send regular cold e-mails to reach out and acquire new link opportunities or replace old links. In order to do this effectively, your mails with have to instantly grab the recipient’s attention, be relevant and personalised to the reader and offer something of value. Keep your mails short and punchy. People are bombarded with hundreds of mails and will not read long copy. Try to make the tone conversational yet sincere and polite. Show the reader what is in it for them.
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Learn from Long Tail Keywords : Long tail keywords are very specific searches using three or more words. For example: “where to buy IPhone 6 accessories online”. They give you a lot of valuable information of user interests as well as lead to high conversion rates. A site such as linkprocessor.com can provide valuable insight in executing this better.
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Stay One Step Ahead by Watching Updates to Google’s Algorithms : As stated earlier, SEO is a dynamic, constantly changing environment. Although this poses many challenges, it can also be a great predictor of emerging trends in the market. Stay up to date with these and you could have a distinct advantage. There are many examples of this but the most talked about is Google penalising sites that do not offer a good experience to mobile users. Google will constantly change and it is vital that you stay abreast of these changes in order to provide effective SEO but also to understand shifts in buyer behaviours. As always, you can use this information to your advantage to enhance your content and improve the user experience. This will help you attract more traffic and improve your conversion rate.
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Ensure Your Content Is Trustworthy and Engaging : These are two of the most important factors effecting rankings so take the time to understand them and how they apply to your environment. There are a number of studies and tools that can assist you in better understanding this. Study the relationship between content length and use of pictures, for example, on user engagement. Use this information to maximise your SEO. It almost goes without saying but page load speed is a vital factor. Poor speeds will invariably lead to a high abandon rate.
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Use SEO to Structure Your Content : Often, when we produce a large article or post, we struggle with how to structure the content. Study how SEOs put their courses or guides and take some tips from them. This will give you a user friendly structure that will be great for SEO.
Generally, you want a title that is SEO appropriate and be sure to define your target reader in the titles and content. Then, get to the solution, the “how to” part. Create sections and sub sections so that it is easy to follow.
Follow these simple ideas and watch the improvement in your SEO.
