As an entrepreneur you already know what it is like to finally get your products out there and have an actual store pick up your product. But once you are in there, your items may get lost in the sea of products, whether they are similar or not.
In order to make your items stand out you need to do something that makes them pop and makes people want to check them out. It’s really that simple. If you aren’t used to displaying your products you may not have any idea what to do, so this post is here to help you.
Make Your Product Pop With Packaging
Packaging is everything. In fact, some experts would say that packaging is just as important as your product itself. That means it is important that you do not skimp on your product packaging.
You want to make sure that people can see your product and there are different ways to do that depending on your type of product. Some items may look perfect in blister packs, while some items will need to be in plastic containers, plastic bags, or maybe even boxes with a photo of the product displayed on the side.
Consider your product when you start working on packing, and consider what people will see when they enter into a retail store where they will see what you’ve created.
Hang Up An Eye-Catching Poster
If your product is something new and you want to bring it to people’s attention before they even enter the store a poster may be a great options. “This item sold here” may help get people asking about your item, even if they’ve never heard about it before.
Posters are excellent for authors with new books as well. If you have a book signing coming up at a retail outlet you can use your poster to let people know when you’ll be there so they can come purchase copies and meet you.
Displays Organize And Direct
By getting a display made to organize your products on, you will not only make it easier for people to look at what you have to offer, but it also helps direct people to your products. Corrugated displays at Creative Displays Now shows what a great display can look like, and they specify that visual branding is a great way to strengthen your brand.
Displays are definitely a great way to make your products stand out, even if there are a hundred other products that look just like yours a great display will draw people to yours first, even if they’ve never heard of it.
Keep Your Display Stocked
If you are going to have a display you want to make sure that it is kept well stocked. You may need to actually go into the retail locations every so often to make sure that it is staying stocked and looking good.
Simply, you can’t sell your product if it isn’t out there for people to pick up and buy. Checking in once in a while is also a great way to keep track of your sales and to find out if the retail location needs more of your product on hand.
The Perfect Placement Matters
Display stand or not, if your product is hiding in the back of a store in a low traffic area your items aren’t going to be flying off the shelves. If you are selling in someone else’s retail location you may not have a choice of where your items and display are located, but it doesn’t hurt to ask for a good spot.
If you do get to pick you will want something towards the front of the store. If your items is a great impulse items it would be perfect near the checkout lanes.
It’s not that difficult to make a product stand out among others like it if you just have some ideas for drawing people to your items. Know about placement, care about packaging, and try to pick some colors that pop!
