You might think you don’t have time to maintain a blog for your small business, but it is one of the most important things you can do to boost your sales. It also helps you build brand awareness, advertise new products and services, and give important information to your customers. If you haven’t it’s time to establish a company-wide blogging initiative that will greatly benefit your operations. Take a closer look at how a blog can help your business in these four areas.
To Build Brand Awareness
Brand awareness is when people associate certain products with your business. It’s important because it’s how you get repeat customers. Plus, many customers make buying decisions partially on a company’s reputation and image. Your blog can help you create a good image for your business and build brand awareness.
Brand awareness is also what makes your business stand out from the crowd so customers remember you. When customers see your logo, you want them to instantly associate it with your business. Making yourself known in an instant is something that Bob Parsons and GoDaddy did with their Superbowl commercial. Hopefully your brand awareness can skyrocket as well with your blog. The best way to go is to consistently post as well as provide content for other blogs in your niche. Contributing can help increase your brand awareness and help you build important backlinks to your site.
To Increase Sales
The goal of every business is to make money. Your blog can help you do this because it drives more customers to your website where they can purchase your products and services. According to Hubspot, blogging is the number one source of sales traffic (25.07%). SEO received 18.88%.
Many companies use blogs to increase their sales. For instance, Mint sells a service that helps people categorize their expenses, but Mint uses its blog to provide useful financial information. The two pair perfectly because the blog directs readers to try Mint’s services. It may take a while to see your sales soar, but rest assured with enough time on the internet, your high quality blog posts will lead to an increase in traffic and eventually sales.
To Provide Important Information About Your Business
One of the main reasons people go to your website or blog is to find out information, such as your store hours, location, and phone number. If you don’t list all of this information, you’ll lose out on business. People also like to compare your products and services with your competitors. Your blog can help you describe why yours are the best. Beyond that, your blog serves as an example of your businesses expertise in your marketplace. If you can manage your blog properly and consistently provide high quality, engaging content that drives traffic, you’ll kill two birds with one stone: Increasing your sites SEO as well as proving that you’re an expert in your field.
To Let Customers Know When You Have New Products/Services
In addition to providing information about your business, your blog is the perfect place to advertise new products and services. If you come out with a new product, you can write a blog post about it, which increases your sales. This is important because customers can go to your blog to learn more about your products instead of just relying on the short description on your website. Most companies use their blogs in this manner. For instance, every time Google comes out with a new product or service, they blog about it. Beware though, because a blog that is too commercial in tone will not drive the organic traffic you’re looking for.
These are the four main reasons your small business need a blog; but of course there are many more. That’s why you should put in the time and effort, if you haven’t already, to create a blog to help your business grow. Just ask your employees to provide one relevant post a month and you’ll be on your way.  It is one of the best business moves you can make, and your blog should increase your sales.
