We all want out exhibition stands to be the most memorable at shows – we want them to stand out as much as possible and for all the right reasons. No matter how big or small your budget and stand might be, you have got to make an impact if you want to turn prospects into customers.
However, an impressive display stand takes a great deal of creativity, ambition, and a really good understanding of how to show off your brand and offerings in a relevant and highly unique way. We have compiled a checklist to help ensure your custom exhibition stands truly stand out.
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Consider what you’ve done previously
If you have exhibited in the past, your first step is to take an objective look at how you performed at those exhibitions. You know that you can learn a lot from your mistakes and you can also learn a great deal from the exhibitions that did okay but didn’t quite garnet the attention you wanted. So, consider what worked, what flopped, and would you could re-use and fine tune for your custom stands.
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Consider what others have done
Regardless of whether or not you have exhibited before, you need to check out your industry competition. Take a look at exhibitors that have won accolades for custom display stands or even those that are thought to be top of the game. Take inspiration from previous exhibitions in order to move forward with your stand. Next, look outside of your industry to find new ideas and spend time go through design websites to see what is being commented on and shared. You may find great inspiration for your stand.
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What are exhibition companies recommending?
Exhibition stands seem to be continuously evolving, for instance, using tablets at your display was unheard off just a few years ago, and even flat screen displays were peculiar less than a decade before that. Sift through websites that cover advances in the event and trade show industry and visit a showroom to discover what exhibition experts are predicting in the industry. This may just inspire a few creative ways to promote your brand at your next show.
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Keep things relevant
If budget isn’t an issue, it’s very easy to be the stand everyone talks about and remembers. But, the idea is to see a return on your investment and that means you need to weigh up the benefits of taking your custom stand in a particular direction with confidence that it can drive conversions. A great way to gain qualified leads from your exhibition stand is to ensure your stand is actually relevant to your business. Every form of promotion you use should be easily recognisable and associated with your brand – it should take someone five seconds or less to put the dots together. You need eye-catching elements that complement your brand messaging.
Once you have considered these four points, you will be a stronger position to create an incredible and memorable custom exhibition stand with that “wow” factor everyone will be talking about.
