Macy’s Inc (NYSE:M) after opening the company’s stock at the price of $23.32, its shares traded on -1.68% above secure line. The stock exchanged hands 16,878,046 shares versus average trading capacity of 7.51M shares. It has a market cap of $6.85B.

Wall Street analysts are predicting that Macy’s Inc (NYSE:M) will report earnings per share of $0.53 in their quarterly report. The firm is expected to announce results on 8/10/17.

For the current quarter Macy’s Inc (NYSE:M) has high EPS estimates of $0.64 in contradiction of low EPS estimates of $0.46. However a year ago for the same quarter the company has reported $0.54 EPS. Average estimation for the current quarter has been provided by 12 analysts.

Investors as well as the sell-side will be paying close attention to how the actual numbers compare with the estimates. Earnings surprises can have a huge impact on a company’s stock price. Several studies suggest that positive earnings surprises not only lead to an immediate hike in a stock’s price, but also to a gradual increase over time. Hence, it’s not surprising that some companies are known for routinely beating earning projections. A negative earnings surprise will usually result in a decline in share price.

A large surprise factor in either direction typically can lead to a significant swing in the stock price in the hours and days after the report. Previously Macy’s Inc (NYSE:M) reported $0.24 earnings per share (EPS) for the quarter on 5/11/2017 Before Market Open, missing the consensus estimate of $0.35 by -$0.11 with surprise factor of -31.43%.

Macy’s Inc (NYSE:M) has average revenue estimates of $5.55B, compared to low analyst estimates of $5.48B and high estimates of $5.66B for the current quarter. A total number of 17 analysts provided estimations over revenues. For the next quarter the company has anticipated average revenues of $5.34B, according to the sentiments of 17 analysts.

Taking a broader look at the analyst consensus, most recently Macy’s Inc (NYSE:M)’s price target was revised on 05/15/17 and according to 19 analysts stock’s price will reach at $32.68 during 52 weeks with standard deviation of 5.59. Macy’s Inc (NYSE:M)’s  minimum price target estimates has been figured out at $27.00 while the maximum price target forecast is established at $44.00, if we look at the price target with an optimistic approach it has upside potential of 58% from its latest closing price of $22.82.

On the other hand Macy’s Inc (NYSE:M) has Relative Strength Index (RSI 14) of 18.89 along with Average True Range (ATR 14) of 0.93, where the relative strength index (RSI) is a technical momentum indicator that compares the magnitude of recent gains to recent losses in an attempt to determine excess buying & selling conditions of an asset, it is one of the most popular technical indicators, computed on the basis of the speed and direction of a stock’s price movement. The RSI value will always move between 0 and 100; the value will be 0 if the stock falls on all 14 days, and 100, if the price moves up on all the days) as suggested by J Welles Wilder. In terms of market analysis and trading signals, RSI moving above the horizontal 30 reference level is viewed as a bullish indicator, while the RSI moving below the horizontal 70 reference level is seen to be a bearish indicator. The level of 50 represents neutral market momentum and corresponds with the center line in other oscillators such as MACD (Moving Average Convergence/Divergence). The average true range (ATR) is a measure of volatility introduced by Welles Wilder. Consequently Macy’s Inc (NYSE:M)’s weekly and monthly volatility is 4.67%, 2.76% respectively.

In terms of Buy, Sell or Hold recommendations, Macy’s Inc (NYSE:M) has an average broker recommendation of 2.45. This is according to a simplified 1 to 5 scale where 1 represents a Strong Buy and 5 a Strong Sell. There are currently 11 recommendations in total that have been tracked in order to arrive at this number, of those, 3 have given the shares a Strong Buy while 0 are recommending a Buy, 8 have given the stock a Hold rating, 0 a Sell and 0 a Strong Sell.