5 Tips For Designing The Best Booth For Your Upcoming Trade Show

Professional trade shows allow business owners to find a new crop of potential customers and to sell their goods and services in person. The best trade show booths at these shows are eye-catching and interactive: If you’re heading off to a trade show, keeping these five points in mind will help you accomplish these goals.… Continue reading 5 Tips For Designing The Best Booth For Your Upcoming Trade Show

Brad Listi: MySpace’s Most Dedicated Blogger About to Publish Second Work of Fiction

“Attention. Deficit. Disorder.” explores the psychological consequences of abortion from a male perspective. What inspired this story arc? It started with me wondering how I would handle the situation if I ever had to deal with it in my own life, and particularly at that age-early twenties, right out of college, no real job, no… Continue reading Brad Listi: MySpace’s Most Dedicated Blogger About to Publish Second Work of Fiction

The Marketing Magic Behind Rising Gas Prices

Back in 1988, when the price of oil bottomed out, almost every small Texas entrepreneur suffered cash flow problems unless they were smart enough to diversify. Business in Houston, especially, depended on some facet of the oil economy for healthy cash flow. One evening after a board meeting at my luxury high rise, I struck… Continue reading The Marketing Magic Behind Rising Gas Prices

10 Things To Know Before You Start Working In Marketing Or Advertising

Pursuing a career in marketing or advertising? Your job search plan can lead to greater results if you know that the difference between facing frustration and getting a job and a promotion is understanding some strategic insights frequently overlooked. Landing a marketing job in a global company or a position in an advertising agency network… Continue reading 10 Things To Know Before You Start Working In Marketing Or Advertising

Food Focus: 5 Tips For Marketing Your Catering Business

The quality of the food you serve is only one part of building a successful catering business. You can have the best tasting food with the most innovative menu in town, but if people haven’t heard about you, it’s going to be hard to stay in business. Fortunately, marketing your catering business doesn’t have to… Continue reading Food Focus: 5 Tips For Marketing Your Catering Business

3 Technological Tools To Help Build Your Company Brand

Branding is everything. Without a good brand, potential customers won’t know what your business is all about. Getting the word out there about your brand is not as easy as it once was. With heaps of competition in the marketplace, you’ll always need a leg up. Fortunately, there are a few tools that can help… Continue reading 3 Technological Tools To Help Build Your Company Brand

5 Attractive Ways To Market Your Products

Whether you own a start-up or an already-established business, marketing can be quite challenging. Finding new ways to engage with already existing and potential customers is usually the difference between going out of business and expanding it. Luckily, there are many attractive ways you can market your products. Branding Custom Packaging Consumers pick products off… Continue reading 5 Attractive Ways To Market Your Products

What Does CRM Mean For A Company?

Most of us have come across the CRM acronym, but few of us know what it actually means. CRM, or customer relationship management, is a complex of strategies, practices and technologies that businesses use for a better company-to-client experience. This includes: channels and ways of customer interaction; careful analysis of the customer’s lifecycle; overall improvement… Continue reading What Does CRM Mean For A Company?

Building An Audience Through Eco-Awareness

Eco-friendliness is one of the marketing bandwagons that businesses are hopping on in droves. When embraced sincerely, this is a great thing. When businesses can reduce their environmental impact and promote eco-friendly habits and products, everyone benefits. But many companies capitalize on the image of being eco-friendly without following through. Below are some ways to… Continue reading Building An Audience Through Eco-Awareness