Many lists have been written about what make successful blogs. But there is always one thing that is always that is key is the content. Good content is relative. People define it differently and this largely depends on ones personality. Bloggers and their viewers have different opinions on these. For one to write a successful blog, the content must seem very unique and useful to the readers. Bloggers need to ask if their blogs are useful in any way. One must first start with what the consumer wants. Bloggers must first look for the need of the viewers and then give them what they want. The blogger must first start with what they have passion for, their knowledge and experience, while at it one should also give consideration to the reader; look for content that adds value to their lives. Useful content can be defined in many terms. It could range from entertainment, education, debate, information, news and also community. People are increasingly using blogs for entertainment. They visit blogs to have fun, be entertained, juicy gossip and even for fun conversations. Others are usually concerned about learning something new about a particular topic.
Most blogs are built on the need for some information. It could be on some topic, some product or a certain issue of concern. There are still some readers of blogs who are constantly looking for a dialogue that is old fashioned where they can debate with other viewers on a certain topic and have fights over some controversial issues. Other blog readers are looking for the latest news in a certain field. They want to be updated on any new development that they are in while others just want to connect and belong somewhere. They want to connect with like- minded people and feel some sense of belonging to a certain people. A blog could do so much more than this.
Bloggers should research their readership or their potential readership. If one already has a blog, they could formally or informally survey the viewers and readers of the blog. Asking for their feedback on your blog could certainly help one in developing their blog. Bloggers should do this regularly in order to seek their views and opinions. If one does not have a blog yet, their work is clearly cut out for them. They will find it harder to research about readers who could be interested in their blogs. Bloggers could have look at the blogs of their friends and pay particular attention to the comments section. One should be keen on the type of questions the viewers have. Forums and their groups of discussion usually contain a lot of questions. All this is to help one identify the kind of viewers they want. One can also judge for themselves if they can be able to satisfy the needs of the viewers that they have identified.
One should always have content that is unique. There are so many blogs that are about any topic that one could think of, one has to really strive to stand out from the rest. A bog may have very important and useful information but it may have very few followers. This is for the simple reason that that information is available elsewhere.
The best that bloggers can do is distinguishing them from the rest. New bloggers who are keen on a topic that others have blogged or blog about should surf and analyze other blogs in order to see exactly what is missing this is because most blogs contain information that is very similar in tone, content, style and even voice. A new blogger therefore must strive to be better than the rest. This is a little difficult especially because most of them have readers who are loyal and unless one is very brilliant, they may fail desperately.
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