Targeting young people with your advertising and marketing techniques is a skill that you’ll learn over time. But the first thing you need to do is get your website right!
Adopt the Right Tone
Not enough business owners realise the importance of adopting the right tone when producing content for their business’s website. The tone you take should be tailored to the kind of audience you have. When you’re focusing on a younger audience, you need to take a more relaxed and loose approach to your tone.
Most young people don’t want to feel like they’re being spoken to by a distant and faceless company. Instead, they’re more used to brands that target them taking a casual and approachable tone. This tone should not just be consistent across your website, but on your social media profiles too.
Use an Up to Date Design
If there’s one thing that young people tend to expect from businesses, it’s a modern design on their website. If the design is lacking or old-fashioned, this will stand out to them and most likely create a negative first impression in their minds. And, as we all know, bad first impressions are difficult to change.
So, if your website hasn’t seen an update for nearly a decade, it’s probably time to do something about that. It’ll be one of the best investments you make in your business. Contact a web development company and hire them to create a new design for your website, and make sure it’s designed responsively.
Create Content
Young people often need an incentive to visit your website. There are hundreds of businesses vying for their attention, and a lot of them probably have bigger marketing budgets than you. So, you need to get creative and give your target customers a specific reason to visit your website and interact with your business.
The best way to lure young people to your website is by creating content that they find engaging. This can be video, infographic or blog content. It doesn’t matter, as long as it’s something that your target customers find interesting or entertaining. Once they realise that you know what you’re talking about and can be trusted, they’ll be more likely to use your services and buy your products.
Make Links with Other Relevant Businesses
With youth markets often so crowded, it can be difficult to stand out from the crowd and build a significant customer base. One way to get around this is to make links with other bigger businesses that have a similar customer base to the one you’re looking to aim for in future.
Obviously, there’s no point trying to approach businesses that are direct competitors to you. To try and build links with those businesses would be simply stupid and beneficial to no one. But there are plenty of businesses that have the same kinds of customers as you that you could link up with to reach more people.
If you follow these tips, young people will be flocking to your website in no time!
