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Sales positions have a very high turnover because they are often among the most difficult jobs. Even the most successful sales people will get a “no” the majority of the time. However, they learn how to turn “no’s” to “yes’s”. As a business owner, it is important to keep your sales team motivated and enthusiastic about their job. After all, it is your sales team that is bringing the money to your business. The following are some techniques that you can use to keep your sales employees inspired.

Ask Your Sales Team What They Want

The greatest employee motivation is to ask them what they want. You may be surprised to hear that they want something other than money. It may be a day off with pay or it could be the chance for them to work from home one day a week. Whatever they choose, you can be sure that it will be a way to motivate them, as they were the ones who were allowed to choose it.

Change Your Commission Structure

Money is often the best motivation, especially for those in sales. Your commission structure may need to go through some changes in order for your employees to be satisfied. If you are offering a new and more expensive product, be sure to up the commission on this product, as it will provide your team with an incentive to sell more of them.

Provide Smaller and More Frequent Incentives

Many employees need more frequent incentives to keep them motivated. This small incentive could be something like a lunch provided by the company when the employee reaches their weekly or daily quota. Frequent incentives can quickly change the output of your sales team.

Leadership Training for Your Managers

While you may be tempted to throw your top-seller in a management position to train others how to sell, this is not always the best thing. A sales manager with an organizational development master’s degree says your managers should all be well-versed in leadership skills, or your sales team could suffer. Investing in the proper training for your manager will turn them into a success and, in turn, they will help your sales team become a success.

These are just a few things you can do to help improve the motivation of your sales team. It is important to remember that anything you change will take time. However, by giving your employees the opportunity to make more money and be acknowledged for their success, you are going to increase the profits of your business.


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